Nudie Jeans Opens Third UK repair store

Soho, Seven Dials, and now also in Shoreditch – the Swedish sustainable jeans brand Nudie Jeans opened its third UK repair shop in East London on 24th April.

Starting their journey back in 2001 in Gothenburg, Nudie Jeans’ business model is rooted in being good to the planet and people, making every pair of jeans they design your ‘forever jeans’. Founders Maria Erixon Levin and Joakim Levin built Nudie Jeans with sustainability and human rights at the core. Beyond fair wages, using organic cotton, and being transparent, they wanted to create a community that cares.

With thirteen shops in Europe, and more across Asia, Oceania, and North America, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program.